Domino and P&G to develop tactile solution
Tactile-coded canteen design is mainly developed for visually impaired consumers so that they could distinguish between personal care products during use.
Domino Press Sciences (Domino) has teamed up with Procter and Gamble (P&One thousand), one of the earth'southward largest and almost trusted suppliers of consumer and personal care products, to develop an inclusive tactile solution for product labeling, to aid visually impaired consumers distinguish between personal care products during use.
For those living with a visual harm, uncomplicated tasks, like telling the difference between bottles of shampoo and conditioner, can exist a existent claiming. Even for consumers with poor or reduced sight, information technology can be difficult to identify products while in the shower or bath where sight aids, such as glasses, contact lenses, or magnifiers , are not typically used. P&G recognized this outcome and set out to detect a solution.
"Most shampoo and conditioner bottles are designed to look and feel the same," says P&K'due south special consultant for inclusive design, Sumaira Latif , who is registered blind herself. "Nosotros realized that nosotros have a huge opportunity to ameliorate our products and packaging and to encourage other businesses to practice the same."
Domino bottle design to help in distinguishing between personal intendance products
It was clear that Braille would not provide the like shooting fish in a barrel differentiation needed due to the minimal number of Braille users. For example, less than 10% of people with the highest visual impairment, those registered as legally bullheaded, can read the tactile writing organization in the United states. P&G and Domino, therefore, sought to develop a more than universal alternative that could brand the bottles more attainable to anyone with partial or complete sight loss.
"We were invited to visit Domino's specialist laser testing labs in Hamburg, initially to discuss the requirements for the project, and and then once again for a two-day working session to identify the all-time possible solution. Together, we chose the Herbal Essences bio renew the range of shampoo and conditioners equally a trial production, which could be easily marked by Domino's D-Series CO2 laser coders to create a differentiating tactile marker," says Kevin Higgins , Engineer at P&1000.
Stefan Stadler , team lead at the Laser Academy, led the collaborative task with Latif and her squad to find the best approach. They identified the lesser of the canteen, where the plastic is at its thickest, as the best location for the coding, where it would be easily identifiable without compromising the integrity of the packaging.
"The chosen design features a row of raised lines on the bottom of the back of the shampoo bottles – "S" for shampoo , "S" for stripes with 2 rows of raised dots in the same place on conditioner bottles, "C" for conditioner , "C" for circles," says Stadler.
Bottle integrity was an of import cistron in P&Thou's considerations because this outward embodiment of the brand is the first thing the consumer sees and the concluding thing they touch. The bottle not only has to look good, but it also has to perform throughout its entire life, so compromising its integrity would non exist acceptable.
To ensure the new stripes and circles approach would work for consumers, P&Chiliad presented the newly coded Herbal Essences bio renew bottles to the Royal National Found of Bullheaded People (RNIB) in the Uk for consumer testing.
A follow-up focus group with visually dumb consumers overwhelmingly approved the new inclusive bottle blueprint , receiving many positive reviews from those living with fractional or complete sight loss. Based on the success of the initial trial, P&G rolled out the new inclusive design across all its US range of Herbal Essences bio renew shampoos and conditioners.
The long-term aim of P&G's project is to encourage more than manufacturers to create inclusive packaging designs for beauty and personal care products, which visually impaired consumers often use when they are unable to rely on glasses or contact lenses. The uncomplicated icon approach practical to Herbal Essences bio renew could provide a global way of assuasive differentiation, bringing freedom and confidence to millions of bullheaded and visually dumb consumers in the US and elsewhere.
"We are actually passionate nigh helping our customers to produce products which enrich the lives of consumers and which can be used and enjoyed by everyone, regardless of their circumstances," says Nitin Mistry , global account director at Domino. "As such, we are thrilled to have worked with P&G on this project and would welcome discussion with whatsoever other organization who is looking to design inclusivity into their product packaging ."
Source: https://packagingsouthasia.com/type-of-packaging/labels/domino-tactile-solution/
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